What are online surveys, and why do they pay people to do them?

by SurveyJargon

There are many people out there that believe online surveys are either a scam, a waste of time, or just pointless. Online surveys have an important role in the development of most services and products. Companies find the information from surveys very valuable and will pay a good amount for it.

What are online surveys?

Online surveys are simply consumer surveys that can be taken online. These surveys are usually administered by research companies and/or manufacturers. 

Consumer surveys in general serve one ultimate purpose. That is to help the requesting company make more money by increasing the appeal and usability of their products.

For example, the company Microsoft may be doing a research and development project for the next type of game console, and may hire a research company to get useful data from users of it’s current game console.

If the research company does a GOOD job at getting data that helps Microsoft make more money, then the surveys was a good investment for Microsoft. Vice versa if the collected data did not help.

Why do these companies pay?

Online surveys collect information. If you think about it …we collect information everyday, and we pay for that information with hopes it will make something better.

Businesses do the same thing except their surveys are specifically needed to find out what consumers are willing to pay for in their products.

To put it simply, if businesses are doing things with their products and services their customers don’t like, then revenue goes down… that happens long enough and the company goes out of business.

So a good investment for the company is to put money into research. This is where money from Online surveys comes from.

How can companies trust online surveys for research?

Online surveys are extremely useful to companies research and development. People might be thinking.. since online surveys pay money..couldn’t I just speed thru a bunch of surveys to make quick money and the answer is ..yes and no.

Research companies have to stay in business as well, so they have numerous clever ways at weeding out users. Some of those ways are:

  • Not meeting demographic requirements
  • Location requirements
  • your job (i.e you work in research etc.)
  • Speeding thru and having inconsistent answers in surveys
  • lack of detail in answers to questions that require detailed responses

These are some of the causes of bad data, and imagine if they paid everyone who gave false answers on surveys and submitted that to their client Microsoft. They’d lose Microsoft as a client and that would be a huge lose for the research company.

Are all research companies created equal?

Every research company has their own way of doing things. It is up to the company or manufacture how the online surveys actually are executed. That’s their job.

There are some really good research companies and some bad ones. A good way to know if a research company is good can be seen in the quality of their surveys to the consumer.

Good companies offer surveys that are usually:

  • at least 10 mins long
  • offer a decent amount for each survey
  • have a reasonable qualification process
  • have very good quality control standards during surveys
  • have a variety of types of surveys (videos, interactive etc)
  • offer product reviews (these are very fun)
  • has an appealing look to the site and painless to use
  • easy to navigate thru questions
  • very little to ZERO website errors and crashes during surveys
  • give no issues when it’s time for users to actaully get paid

Companies that aren’t as reliable will lack many of the above features as well as being known for

  • having large glitches during surveys
  • surveys that crash often
  • Sudden disqualification of honest survey takers (being kicked for no reason)
  • Sending surveys to users who are not qualified for with given profile information
  • Sending duplicate surveys via email
Good companies will have systems sophisticated enough to avoid many of these problems.

What are some good research companies that fit that profile?

To be completely honest , of all the years doing surveys I found:

SurveySavvy by luth research



Survey Jargon